As computer technology advances and becomes more integrated into our lives, trends are moving from standalone computer programs and applications to specialized social networks for musicians. In the past few years, innovations have emerged in the social media space that have helped people connect and share music. A wave of new applications solves the long-standing problem of finding collaborators to realize some kind of musical vision. Last year a lot of people were looking for social platform development.
Everyone knows musicians who stubbornly resist social media. They can listen to songs and watch concerts on Facebook, chat with friends for hours, but they flatly refuse to promote their music. Today it is already a bit strange to talk about the need for a serious approach in working with social networks. Should someone else do this? Is it possible to reach the maximum number of fans without interacting with them on the Internet? Hardly. Here are some tips for musicians who still don’t use social media to promote their musical talent.
Learn to Find Time to Exchange Posts
It seems the post on the page is the easiest thing to do. It takes a couple of lines to write, post, and expect likes. However, good and effective posts can be compared to real art. The most tedious thing for those who do not know how to keep pages is to remember in the middle of the working day that you need to post something and start feverishly choosing a topic and words. This is an absolutely useless tactic, it only takes time and drives you into unnecessary stress.
Come up with a schedule and stick to it. For example, set aside one hour on Saturday to write four posts that you will deliver in the coming week. Schedule your posts and immediately set a time when you post what you wrote in advance. Of course, there can always be some kind of force majeure or a concert offered at the last minute, but we are not talking about that now. Look, such events do not happen that often throughout the year. Therefore, you can always come up with a schedule in advance.
Let’s say on Monday you will talk about preparing a new recording, on Wednesday you will hang up a snapshot of the new bass that your bassist bought, on Friday you will advertise your friends’ concert. Next week, you will need to be reminded of your video presentation. If you decide to follow the letter suggested in the previous paragraph, then just put the posts on the timer at the scheduled time. As a rule, there is such an option in music social networks.
Don’t Do It All Alone
When you think about the number of social networks and endless accounts created on special musician platforms, it becomes scary. How to do everything? You don’t have to dump all the work on yourself. Delegate authority to your group mates. Let one of them be responsible for Facebook, the other for Myspace, the third for RealMusic, etc. Even if copying material is a very easy task, sometimes it is difficult to find time even for an extra click. Therefore, do not work alone.
Every Post Should Be Written in a Proficient Way
Try not to look at social media as at a nuisance. Yes, you can’t make posts at random, but pouring out your soul in the highly poetic language is also not required. Do not forget, if it’s difficult for you to write something about yourself, then the situation here is completely different: you are talking about your music. And this does not require any deep digging yourself. Clear information, easy presentation, a little humor – not so hard things to master and get used to making posts.
Haters Away!
There are people who assert themselves by writing caustic comments, and these people will never run out. Do not waste your time either reading long and stupid texts or, even more so, answering them. This is a battle that cannot be won, and time has to be spent on creating and promoting your music.
Respond only to comments that really need a response. When someone asks about where and when the concert, send backlinks to the event, when someone writes warm declarations of love, thank him. And if someone is indignant and seething with acrimonious comments, do not give the conversation a course, leave them unanswered.
To Have Too Many Accounts Is No Good
Now, there is a huge number of different platforms specifically for musicians. And not a single person in the world, if he does not have the money to pay for SMM, will be able to maintain activity in them. Someone will talk about the difference between Flickr and MOG, another one would argue that Bandcamp is more useful than RealMusic or any other music social network. No matter what they say, try to concentrate on those platforms that you can make effective. It is much better to have three or four actively filled accounts, than twenty half-empty accounts hanging out on the back of the Internet.
The presence of musicians in social networks is not only pleasing to the eye of their fans, but it is also one of the surest sources of acquaintance with new works, your latest news, and most importantly, it is a great way to attract new fans. Today, participation in social networks is almost mandatory.